The Client is Australia's top entrepreneurial educator with a community of 500+ entrepreneurs, which offers a variety of courses while pioneering a new style of education that addresses the gap in conventional education practices and hands-on business training.
Anonymised Client Profile
The Client is Australia’s top entrepreneurial educator with a community of 500+ entrepreneurs, which offers a variety of courses while pioneering a new style of education that addresses the gap in conventional education practices and hands-on business training. The education programs offered by the Client place more emphasis on practical real-world business skills, emotional intelligence, creativity, and innovation. The Client partnered with Girikon – a certified Salesforce Consulting Company to automate its marketing efforts and run campaigns seamlessly while keeping the leads moving down the funnel consistently.
The following challenges were identified:
Track customer activity and membership progress
Integrated Pardot to Associate all the opportunities to the multiple campaigns so that the marketing team can capture marketing-sourced deals vs. other lead sources while keeping an eye on the amount of revenue generated for a specific campaign
Real-time collection of attendance data in Growth Hub so that it provides a holistic view of customers
Measurable Impact
Within six months of going live on Salesforce, the organisation reported measurable gains across every key marketing KPI.
Track the historic leads coming from various sources so that the team is able to better utilize their time on closing deals and providing excellent customer service.
Customizable Campaign management based on target groups with respect to the available products
The growth hub portal helped in providing information related to upcoming events, and existing courses on a real-time basis via integration with different marketing channels
Client Feedback
Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.
Whether you’re migrating from a legacy platform or optimising an existing HubSpot setup, our certified HubSpot consultants deliver CRM implementations built around your goals — not ours.
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